ERMINE
Sanctuary for the Senses
Meshal Alosaimi
A visionary perfumer whose journey began in childhood and evolved through years of exploration, study, and craftsmanship. Meshal is the driving force behind Ermine's philosophy, curation, and artistic direction.
"Scent has always been more than a sense - it is memory, emotion, and identity intertwined."
Role & Expertise
- •Deep knowledge of fragrance composition and Arabic perfumery
- •Global sourcing and brand curation expertise
- •Creative direction for Ermine Beauty & Ermine Cafe
- •Leadership in shaping the region's niche beauty landscape
Milestones
Meshal's perfumery studies across Morocco
First boutique opened in Kuwait
Expanded portfolio importing premium European products from France, Italy, and Spain
Partnership with Spain's Ermine brand
Represents 25+ luxury brands, partners with Harvey Nichols and Bloomingdale's
Brand Values
Authenticity
Every brand and product is selected for its true craftsmanship and narrative.
Sensory Excellence
The experience engages sight, smell, taste, and emotion with quiet sophistication.
Artistry
Beauty is treated as an art form, from product selection to spatial design.
Curatorship
Ermine brings carefully chosen global creations to the region with integrity and expertise.
Elegance in Simplicity
Minimal, calm, and natural aesthetics shape the brand's identity and spaces.