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HOUSE OF PERFUME (2)
Mall Name (JAHRAA MALL) Street details (Sixth Ring Road) Region City : JAHRAA Country : KUWAIT Phone Number : +965 66966994
HOUSE OF PERFUME (3)
Mall Name (ALKOUT MALL - Seafront) Street details (Salem Sabah Al Sabah St ) Region City : FAHAHEL Country : KUWAIT Phone Number : +965 90999578 Email : Sales@thebeautyblend.com
ABOUT

The world of perfume business was centered around trendy fashion brands and celebrity fragrances for the past decades and customers for years and years used to purchase the fragrances created by famous fashion houses or well-known celebrities.

From 2015, a new trend started to appear in the perfume business, named Niche Segment, which change the purchasing character of affluent consumers.

In 2015, we realized that this segment became an essential part of the perfume business and required a different type of marketing approach due to the expensive natural ingredients used in these products, limited availability around the world and high price positioning.